Client / Axia Africa
Location / Lagos, Nigeria
Timeline / January - February 2024
Scope of Work / Brand Refresh, Booth Design, Illustrations, Graphic Design,
Design & Design Strategy / Osunleke Samuel
Creative Direction / Osunleke Samuel, Fabilola Praise
Reshaping The African Tech Narrative
Axia Africa is an organization that is focused on equipping African youths with the knowledge and digital skills needed today. Their aim is to make tech knowledge accessible to every individual irrespective of age, literacy, and location.
Recently, Axia Africa was to exhibit at the 2024 LagosTechFest prompting a strategic decision to have a mini brand refresh, Merch redesign, and some marketing materials designs. The process involved introducing some new set of colors, and new design elements.
Imagery
Axia Africa's imagery style is cheering, bright and youthful. The style of illustration uses lineart and gradients. This helps further push the youthful, and bright narrative.
